The steps to globalization lead the way towards a global organization..the same applies to our GBU also..in my opinion, for a global comapny but there's a lot more to be done to achieve the global status...
a company needs to go up the globalization pyramid so as to become a truly global company...
[the pyramid something like the one given below]
globalization^ [own manufacturing & branding]^ global marketing^ international marketing^ Acquisitions^ JV^ agent based^ export^
this is the way companies have gone global..& truly have they become global players..talk about Siemens, GE, Philips, Boeing, Daimler Benz, Ford, Toyota..etc.all have followed the same path..
the challenge lies in going global because the threshold required for jumping to the next level is high as the risk & investment associated is also high. But one thing is clear that one can never achieve a global status by not taking any risk.all the global companies have taken the risk at the time it required, & those which didnt ..have vanished or have become smaller than what they were before.
risks of not becoming global: 1. dependence on others business performance 2. opportuinity loss 3. not be able to differentiate ourselves
Theories of globalization:
1. Raymond Vernon 2. Mc Kinsey 3. Bartlett & Ghoshal
I think we should all give it a thought and see what can be done to achieve a global status.
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